Retail Insurance in Wisconsin

Keep your inventory protected — at home and at your warehouse.

Choose your primary coverage to get started:

Business Owner’s Policy

General Liability

Product Liability

Umbrella Insurance

Cyber Insurance

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Retail insurance can help protect you from:

Theft

Your business is burglarized overnight and inventory was stolen. You need to replace it — fast.

Product liability

A customer claims a sweater you sold was treated with a chemical that caused an allergic reaction.

Advertising injury

A competitor sues you claiming that you copied the "look and feel" of their product listing.

Cyber

Criminals hack your store's site, and now your customers' payment information is compromised.

Retail store insurance in Wisconsin tailored for your business

NEXT customizes insurance for small businesses, including retail store business. We help business owners get covered in about 10 minutes online. And you’ll have 24/7 access to services. Insurance packages can be customized to include:

General liability
Professional liability
Commercial property

You can save up to 25% on retail store business insurance in Wisconsin*

You can pay for your insurance monthly or annually and you can cancel instantly at any time.

Basic

Lowest Price

General Liability

Per occurrence

$500,000

Professional Liability (E&O)

Per occurrence

$250,000

Commercial Property

Per occurrence

$25,000

Pro

General Liability

Our general liability coverage meets Amazon’s insurance requirements

General liability insurance covers the risks that affect almost every retail store business. It’s the most common insurance for small businesses and entrepreneurs, and it’s typically the first policy purchased by new businesses.

general liability can help you pay for:

Medical payments

Property damage

Legal fees and judgments

Professional Liability (E&O)

Coverage against business mistakes and claims of negligence

Professional liability insurance (also known as errors and omissions or indemnity insurance) helps you defend yourself and your retail store business if you’re accused of making a mistake that causes someone to lose money. It could help cover related expenses to defend yourself or address the problem.

professional liability can help you pay for:

Professional negligence (actual or alleged)

Legal defense costs

Legal judgments

Commercial Property

For business owners who own or rent physical spaces

Commercial property insurance covers retail store business property, which can include the repairs, construction and related expenses if you own the building where you do business. And it can help you whether you lease space or own the property where you work.

commercial property can help you pay for:

Damaged equipment and inventory

Lost income

Operating expenses

Cost of retail store insurance in Wisconsin

NEXT makes sure that a retail store in Wisconsin gets the right coverage for the most competitive rates. Policies are customized for you based on:

Your work experience
Your claims history
How many employees you have

A retail store business in Wisconsin can pay as little as $17 each month for business insurance.^†

Your retail store business risks can change from time to time and that can impact your insurance needs. We’re here to make sure you always have the right coverage.

How important is it for a retail store in Wisconsin to have business insurance?

We know building a small business is an investment. To protect that investment, retail store businesses in Wisconsin need insurance to avoid financial losses. Business insurance can protect your from:

Lawsuits. Without insurance, you might have to pay entirely out of pocket after an accident or mistake.
Damage to the physical items you need to do business.
Claims of work mistakes or negligence.
Injuries if an employee gets hurt on the job. Insurance can pay for medical expenses and help cover lost wages.

NEXT is dedicated to helping you find the affordable retail store insurance coverage you need to stay protected, meet legal requirements and satisfy your customers.

Frequently asked questions about retail store business insurance

Here are some of the most common questions we get about retail store business insurance. If you don’t find the answers you need here, our licensed, U.S.-based insurance advisors are standing by to help via online chat or phone.

Does NEXT Insurance offer retail store business insurance in Wisconsin?

Yes, NEXT Insurance offers tailored retail store business insurance in Wisconsin.

Does NEXT Insurance offer General Liability coverage for retail store business in Wisconsin?

Yes, NEXT Insurance offers General Liability, Professional Liability, Commercial Property coverage for retail store business in Wisconsin.

How does business insurance protect retail stores?

Our retail shop insurance packages are designed to protect your business from a variety of risks and help you save money to grow your business. You’ll be protected from financial losses related to:

Damage to someone’s property

The paint you sell on Amazon explodes in a customer’s bedroom, ruining the carpet and drapes. The general liability coverage in your insurance package would help pay for a replacement.

Accidents that hurt someone

A customer falls over backwards trying out a chair and breaks their arm. Your retail store general liability coverage would also come into play here by helping to pay for medical costs and legal fees.

Workplace injuries

One of your employees falls off a step stool while restocking the upper shelves and badly twists their ankle, leaving them unable to work for several weeks. Workers’ compensation coverage can help cover medical bills and lost wages. Workers’ comp is usually required by law if you have employees.

Injuries and damage involving your business vehicles

A hail storm leaves dents all over the roof of your work van. Commercial auto coverage will help pay for the repairs. This coverage is also usually required by law for business-owned vehicles.

Damage to your property and inventory

All the inventory you had ready to go was vandalized overnight. Commercial property insurance can help with replacement or repair costs.

How can I get a certificate of insurance (COI)?

Once you have a NEXT policy, you’ll have instant access to your certificate of insurance 24/7 via web or app. Log in to your account and download your COI instantly or have it delivered via email or text at no additional cost. Get unlimited certificates and add an additional insured as you need them. Make changes to your coverage and your COI updates automatically.

What do I need to get an insurance quote online?

It takes about 10 minutes to get a consultant business insurance quote online with NEXT. We’ll ask a few questions about your business — like what you do, your location, how many people you employ and the vehicles you use for work. You’ll choose your options and see prices. If you like what you see, you can buy online and get a certificate of insurance (proof of insurance) on the spot.

How do you file an insurance claim with NEXT?

If you’re a policyholder, simply log in to your account and file a claim. We will contact you shortly after you submit to go over the details. Our support team is standing by to help.

Get customized insurance wherever you do business

Learn more about insurance options in the states where you work.

Next Insurance, small business insurance

Coverage on-the-go for policyholders

Manage your policies, send and create certificates of insurance, or file a claim with our app.

More professions that are covered by NEXT

Amazon Seller, Arts and Crafts Store, Bike Shop, Bookstore, Candle Store, Candy Store, Clothing Store, Convenience Store, E-commerce, Electronics Store, Fabric Store, Florist, Furniture Store, Hardware Store, Hobby Shop, Jewelry Store, Laundromat, Luggage Store, Medical Supplies Store, Pawn Shop, Retail Store, Toy Store

* To the extent permitted by law, applicants are individually underwritten, not all applicants may qualify. Individual rates and savings vary and are subject to change. Discounts and savings are available where state laws and regulations allow, and may vary by state. Certain discounts apply to specific coverages only.