Amazon Seller Insurance

Customized coverage for third-party Amazon sellers

Ecommerce Insurance
Amazon seller insurance - NEXT

Why do Amazon sellers need insurance?

Amazon requires sellers with a Pro Merchant account and gross sales of $10,000 or more to carry general liability insurance.

If you’re not a Pro Merchant on Amazon, it’s still a good idea to get coverage. It can help protect your business if something goes wrong.

We’ll help you get the business insurance coverage you need
It’s all about managing your risk. See the different policies available for Amazon sellers and save up to 10% when you bundle two or more of our policies.
General Liability

General Liability

Bought by 95% of business owners like you
General liability insurance covers a wide range of small business accidents and basic risks. You’ll have financial protection if someone other than an employee gets hurt or you are held responsible for damaging property that doesn’t belong to you. It’s required by retail platforms like Amazon before you can begin selling online.

general liability can help you pay for:

Medical payments
Property damage
Legal fees and judgments
Commercial Auto

Commercial Auto

For business owners that use vehicles
If you’re driving for your business, you need a safety net in case of auto or equipment accidents. Get covered for accident liability, rentals, tows, and more.

commercial auto can help you pay for:

Medical expenses
Collision repairs
Rental reimbursement
Commercial Property

Commercial Property

For business owners who own or rent physical spaces
Commercial property insurance can help protect your business equipment, inventory and even the building itself if you own it. If your business property is damaged due to a covered event, such as a burst water pipe or fire, property insurance can help with replacement costs or repairs.

commercial property can help you pay for:

Damaged equipment and inventory
Lost income
Operating expenses

What customers say about us

Quick and Easy

No nonsense service, takes about 10 minutes.

Lea S.



Easy over the internet.

rodney s.


Simple process, love it!

I am in need an insurance for my Amazon business. I got quote via Amazon from Next insurance and got approved instantly. Very happy with their streamline process. Thanks a lot!

Weijie L.


Very easy

I was very impressed by how thorough and simple the process was.

Yiseet C.


Sharlo Creative

Sharlo Creative

Shawnda W.


So Easy

The site is setup real well and the UX was awesome. I'll update my review if I ever have to submit a claim.

Joseph C.


Unbelievable price

I got ripped off for a year by another insurance company until I get a quote from NEXT and I was SHOCK😱 and HAPPY.

Vladjimy J.



I was searching all over for an insurance company to best fulfill my small business needs. My previous insurance provider would not assist me in finding a better policy. NEXT liter...

Lydia S.


Simple chosing plan.

My other insurance company kept adding more coverage without my permission. Being Next is online they have it in writing what coverage I need. Just starting so hope this works out!

Darrell C.


Easy and affordable

This was incredibly easy and affordable. I couldn’t me happier. Thanks!

Carlos B.


Amazon Seller Coverage Plans

Our Pro and Pro Plus packages both meet Amazon seller insurance requirements

Lowest Price
Commercial Auto
Combined single limit
General Liability
Per occurrence
Commercial Property
Per occurrence
Most Popular
Commercial Auto
Combined single limit
General Liability
Per occurrence
$1 million
Commercial Property
Per occurrence
Best Coverage
Commercial Auto
Combined single limit
$1 million
General Liability
Per occurrence
$1 million
Commercial Property
Per occurrence
How much does business insurance cost

What kind of insurance do Amazon sellers need?

You need $1 million in liability coverage, per occurrence and in aggregate, to meet Amazon’s sellers insurance requirements for Pro Merchants. This helps protect your business and Amazon from financial losses if you are accused of causing an injury or property damage related to whatever you are selling. Your policy (or policies) must include coverage for: products, products/complete operations, bodily injury.

Learn more about amazon seller insurance costs and coverage.

Everything you want to know about Insurance

NEXT works with Amazon to get you what you need

Our application process is 100% online, which lets you review your policy options, purchase coverage and get your certificate of insurance in less than 10 minutes, so you can start selling your stuff right away. If you have questions, our licensed, U.S.-based insurance professionals are ready to help. Start an instant quote today.

Frequently asked questions about Amazon seller insurance

Here are some of the most common questions we get about Amazon seller insurance. If you don’t find the answers you need here, our licensed, U.S.-based insurance advisors are standing by to help via online chat or phone.

Do I need insurance to sell on Amazon?

Yes, Amazon requires some third-party sellers to provide proof that you have general liability insurance with at least $1 million in coverage. You may also be asked to provide a certificate of insurance with Amazon listed as an additional insured. Our general liability coverage meets Amazon’s insurance requirements. We make it easy to get a quote, purchase coverage and access your certificate with our simple online process. Just be sure to select the “Pro” package when you’re on the quote page so you receive the $1 million per occurrence and $1 million aggregate (per year) limits, as well as the injuries and damages coverage, that Amazon requires. This helps protect your business and Amazon from financial losses if you are accused of causing an injury or property damage related to whatever you are selling. Amazon asks that you put “, Inc., and its affiliates and assignees” as additional insureds on your policy. If you purchase through Amazon, you will automatically have a certificate of insurance created at time of purchase.

What is NEXT Insurance?

NEXT's mission is to help small businesses thrive. We provide simple, tailored and affordable a small business insurance for more than 1,300 types of businesses and self-employed workers. Whether you’re just starting a business or you’re expanding and need more protection, we offer customized insurance packages to fit your needs. We help business owners get covered with policies that are easy to buy in 10 minutes or less and provides 24/7 access to services. Our seamless services are backed by U.S.-based advisors who are ready to answer your questions.

How do I provide proof of coverage to Amazon?

Amazon might send you a request for a certificate of insurance. If that happens, you must send it to Amazon at: c/o Amazon, P.O. Box 81226, Seattle, WA 98108-1226, Attention: Risk Management. If you have coverage with NEXT, you can download your certificate as many times as you want, 24/7, at no extra charge. For additional details on Amazon’s insurance and other seller requirements, we recommend checking out Amazon’s Program Policies and the Amazon Services Business Solutions Agreement before you get started. This will help you understand expectations of you as a seller. If you have problems uploading your Certificate of Insurance to your Amazon Seller Profile you can contact Amazon directly through the “Contact Us” section of your Amazon Seller Central Profile.

Do I have to pay the entire annual premium now?

We offer the option for customers to make monthly payments. At the time of purchase, the payment for the first and last month is required. After that initial payment, the monthly payment is automatically collected from the card we have on file every 30 days. Either a credit or a debit card can be used as the method of payment. Please note we do not accept prepaid cards for monthly payment plans. Your premium will be the same whether you decide to pay on an annual or monthly basis. We understand that small businesses need to strategically allocate their funds to help their businesses grow.

How long will it take to get my policy after I buy?

In case you purchase your policy online you will receive your policy documents via email within one business day of purchase. In case you purchase through an agent your agent will let you know when to expect your documents.

Can I add to or change my coverage?

If you’ve expanded your business and need coverage for more kinds of work (or higher amounts of the same coverage), please let us know. One of our support agents can discuss your business's changing needs, and in most cases, we’ll be able to set you up with a new policy on the same day (so there will be no gaps in your coverage).

If you're a customer, your policy documents and changes can be accessed and managed in your online customer account.

The quickest way to talk to our U.S.-based customer service team is through chat.  You can reach us by clicking “chat with us” at the very bottom of the help center page.

Certificate of Insurance


Download the NEXT mobile app and get your COI in seconds.
Download from app storeDownload from google play

More professions that are covered by NEXT

Toy Store, Medical Supplies Store, Luggage Store, Hobby Shop, Candy Store, Arts and Crafts Store, Laundromat, Candle Store, Jewelry Store, Furniture Store, Hardware Store, Convenience Store, Pawn Shop, Bike Shop, Clothing Store, Amazon Seller, Fabric Store, Florist, Electronics Store, Bookstore, E-commerce, Retail Store
Take a look at some helpful blog posts
Everything you need to know about Amazon insurance requirements

Everything you need to know about Amazon insurance requirements

Real-world examples of Amazon seller insurance in action

Real-world examples of Amazon seller insurance in action

A comprehensive guide to internet business insurance

A comprehensive guide to internet business insurance

What we cover
Chat with Us

Mon – Fri | 8 a.m. – 5 p.m. CT

© 2023 Next Insurance, Inc. 975 California Ave, Palo Alto, CA 94304, United States
Better Business Bureau
Issuance of coverage is subject to underwriting. Not available in all states. Please see the policy for full terms, conditions and exclusions. Coverage examples are for illustrative purposes only. Your policy documents govern, terms and exclusions apply. Coverage is dependent on actual facts and circumstances giving rise to a claim. Next Insurance, Inc. and/or its affiliates is an insurance agency licensed to sell certain insurance products and may receive compensation from insurance companies for such sales. Policy obligations are the sole responsibility of the issuing insurance company. Refer to Legal Notices section for additional information.