How to start a cleaning business in 6 steps

Starting a cleaning business is an accessible way to become your own boss. It offers flexible hours, low overhead and steady demand. Other benefits include:

• Reliable job growth: The U.S. Bureau of Labor Statistics projects 3% growth for janitorial and cleaning roles through 2033, with over 350,000 openings expected each year.
• An expanding market: The global contract cleaning services market was valued at $416 billion in 2024, and is projected to grow nearly 7% annually through 2030. 
• Ongoing demand: Hygiene remains a top priority in homes and businesses, ensuring regular, repeat work for professional cleaners.
• Low barrier to entry: Starting a cleaning business doesn’t require a big upfront cost, making it ideal for new entrepreneurs.

Whether you’re going solo or building a team, this guide walks you through how to start a cleaning business from scratch. We’ll cover everything from startup costs and service types to business planning, licensing, insurance and marketing to help you launch with confidence.

Jump ahead to learn:

• The different types of cleaning businesses
• 6 steps for starting a cleaning business
• How much does it cost to start a cleaning business?
• Common cleaning business mistakes — and how to avoid them
• How NEXT helps cleaning businesses grow

The different types of cleaning businesses

One of the first decisions you’ll face when starting your own cleaning business is what kind of services to offer. Each type comes with its own startup costs, ideal customer base and growth potential. Most cleaning services fall into one of three main categories:

House cleaning services

Great for those starting a home cleaning business. This includes routine tasks like vacuuming, dusting, and sanitizing kitchens and bathrooms. House cleaning is a manageable entry point for solo cleaners or small teams. Residential cleaning businesses are often in close communication with clients.

Commercial cleaning services

Covers offices, schools and retail spaces — usually outside business hours. This type of janitorial business often comes with recurring contracts and greater income potential, but it may require more equipment and staff.

Industrial cleaning services

Focuses on larger facilities like warehouses and factories. These jobs often involve specialized equipment and strict safety protocols, making them better suited for experienced teams.

Niche cleaning services

Within these categories, niche services let you specialize and stand out in a competitive market. Examples include:

• Window cleaning: Interior and exterior window washing for homes and commercial buildings. Requires special tools and training, but has strong margins and repeat business potential.
• Move-in/move-out cleaning: One-time deep cleans for landlords, property managers or renters between tenants. In-demand during housing transitions, office cleaning and great for project-based scheduling.
• Carpet and upholstery cleaning: A higher-ticket service that needs specialized equipment. Great add-on or standalone business.
• Green or eco-friendly cleaning: Uses non-toxic, biodegradable products. Appeals to health-conscious and eco-minded cleaning clients.
• Short-term rental turnover: A mix of commercial and residential cleaning services. Fast-turnaround service for Airbnb and vacation rentals. High-volume opportunity with repeat scheduling.
• Floor waxing and buffing: Ideal for commercial clients. Requires equipment and knowledge of surface types and finishes.
• Pressure washing: Exterior surface cleaning for driveways, siding or patios. Popular with both homeowners and businesses.
• Vehicle detailing: Deep-cleaning services for personal or commercial vehicles. Often mobile and appointment-based.

6 steps for starting a cleaning business

If you’re ready to kickstart and launch your new cleaning career, put these plans into action.

1. Create your cleaning business plan

Your business plan is a roadmap that outlines the services you offer, who you serve and how you’ll grow. Whether you’re starting a cleaning business with no money or expanding an existing side hustle, having a plan helps you stay focused and financially grounded.

Here’s what to include in your cleaning business plan:

• A business overview: What kind of cleaning business are you building — residential, commercial or niche? Describe your services and business goals.
• Target markets: Who are your ideal customers? Homeowners, short-term rental companies, property managers or local businesses? Be specific.
• The competitive landscape: Who else is serving your market, and how will you stand out? Compare pricing, services and gaps you can fill.
• Services and pricing: Will you charge hourly, by the job or offer packages? List your offerings and the products you’ll use.
• Marketing plan: How will people find you? Consider flyers, referrals, social media, Google Business Profile and local partnerships.
• Financial projections: Break down your startup costs and monthly expenses. Forecast how much you need to earn — and how many clients it’ll take you to get there.

Don’t overthink it — your business plan doesn’t have to be perfect. It just needs to reflect your vision and help you make clear decisions as you grow.

2. Register and license your business

Most states require a general business license to operate legally. You may also need a special permit, depending on your services or location. Always check with your city or state for local requirements.

Operate your cleaning services business with confidence by getting it registered, getting the right licenses and setting up your legal and tax structure.

• Choose your business structure: How you set up your business — sole proprietorship, limited liability company (LLC) or S-corp — will affect your taxes and liability insurance needs. For a more in-depth look at business structures, read about the differences between independent contractors, sole proprietors and LLCs.
• Register your business: Check with your state, county and local government for registration requirements. You may need a cleaning business license or a specific cleaning service provider permit before you can clean a home or business.
• Get an EIN: An Employer Identification Number from the IRS is free and easy to apply for. You’ll need it to hire employees or open a business bank account.
• Check local rules: Some cities and counties require extra permits or inspections, especially for commercial or industrial jobs. Learn more about licensing and permit requirements in California, Florida, Georgia, Illinois, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania and Texas.
• Understand your tax obligations: You may need to collect sales tax or file quarterly estimated taxes, depending on where you live. Talk to an accountant early to set up your records, filings and finances correctly.

3. Get cleaning business insurance

Insurance isn’t just a safety net — it’s a smart way to build trust and protect the business you’re working hard to grow. Many potential clients will ask for proof of coverage before hiring you, and having the right policies in place keeps you protected from common risks. Here are the most important types of cleaning business insurance to consider:

General Liability insurance

This is the most essential policy for any cleaning business. General liability insurance helps cover third-party injuries and property damage, whether someone slips on a freshly mopped floor or you accidentally damage a client’s furniture. It can also help with legal fees if you’re sued.

Learn more about general liability for cleaners >

Workers’ Compensation insurance

If you hire employees, this coverage is likely required by law. Workers’ comp helps pay for medical costs and lost wages if someone on your team is hurt while working.

Learn more about workers’ comp for cleaners >

Tools and Equipment insurance

Helps cover repair or replacement costs if your gear is lost, stolen, or damaged. Whether it’s a vacuum or pressure washer, tool and equipment coverage helps you stay up and running.

Commercial Auto insurance

If you drive for work, whether it’s hauling supplies or getting to job sites, you’ll need this policy. Commercial auto can help cover business-related accidents, theft, or vandalism. Personal auto insurance usually won’t apply to business situations.

4. Buy cleaning equipment and supplies

You don’t need a warehouse full of gear to start a cleaning business, but you do need the right tools. Stocking up on reliable, professional-grade supplies helps you work efficiently and deliver great results from day one.

You can always upgrade as your business grows, but starting with these basics gives you what you need to do cleaning jobs well and build client trust right from the start.

Learn more about janitorial tools and equipment: how to choose >

5. Start marketing and advertising to get clients

Start local. Set up a Google Business Profile, ask for referrals and share flyers or business cards in your neighborhood. Network with real estate agents or property managers. Over time, reviews and repeat business will grow your reputation.

Once your new cleaning business is up and running, it’s time to build your brand and attract clients. A clear, professional brand combined with simple, consistent marketing strategy can set you apart — and help the right customers find you.

• Start with your brand identity: Pick a business name that’s simple and easy to remember. Create a logo and color scheme to look consistent and professional on business cards, your website and social media.
• Get found online: Set up your Google Business Profile so you show up in local search and maps. Add your business to Yelp and other directories where potential customers look for services like yours.
• Build a simple website: Creating a professional and user-friendly website is essential for establishing an online presence. Include your services, pricing, location and contact info. Add testimonials and photos — especially before-and-after shots — to show off your work.
• Use social media (if it fits): Platforms like Facebook and Instagram are great for posting cleaning tips, team photos or behind-the-scenes shots. Focus on one or two that make sense for your audience.
• Print and share: Business cards, flyers and postcards can still go a long way — especially in neighborhoods and local businesses.
• Make local connections: Reach out to real estate agents, property managers or other small businesses. A quick introduction and a business card can open the door to repeat clients.
• Ask for reviews: Word of mouth is still one of the best marketing tools. Ask happy clients to leave reviews on Google or refer a friend.

The key is consistency. Keep showing up, follow through on your promises and let your work speak for itself — your reputation will grow.

Learn more about cleaning business marketing: 5 tips to promote a cleaning business >

6. Deliver standout customer service

Customer service can make or break your cleaning business. It’s not just about doing a good job; you must also be dependable, professional and easy to work with. That’s what builds loyalty and referrals.

• Be reliable and on time: Show up when you say you will, finish the job as promised and keep your client in the loop if plans change.
• Look and act professionally: Wear clean clothes or a branded shirt, speak respectfully and treat each space like it’s your own.
• Follow up: After the job, a quick text or call shows you care. It’s also a great time to ask for feedback or a referral.
• Make it personal: Remember names, preferences or special requests. Those little touches help turn new clients into regulars.
• Ask for feedback: Whether it’s a quick survey, a review request or a casual “How did we do?” Asking shows you care and helps you improve.
• Go the extra mile: Leave a thank-you note or straighten up more than expected. Small extras make a big impact.

When clients feel respected and well taken care of, they’ll return and tell their friends. That kind of trust is among the best investments you can make in your business.

How much does it cost to start a cleaning business?

Startup costs vary, but many residential cleaning businesses can start for $500 to $3,000. That typically covers supplies, equipment, registration and insurance.

If you’re launching a commercial cleaning business, expect higher costs for tools and transportation —potentially $10,000 or more.

Startup costs for a cleaning business

Understanding your startup costs can help you stay on budget and set realistic goals for growing your cleaning business. Your initial investment will depend on what services you offer, but some cleaning businesses can get started for under $2,000. Typically, transportation and cleaning supplies are your main expenses for basic cleaning services. 

Essentials include a commercial vacuum, mops, microfiber cloths and basic cleaning products. If you offer window or carpet cleaning, you’ll need specialized tools.

Don’t forget to factor in: business registration, licenses, business insurance, uniforms, marketing materials and any software you plan to use.

Cleaning business fixed and variable costs

Fixed costs stay the same each month — think insurance premiums, software subscriptions or loan payments. Variable costs shift depending on your workload: cleaning supplies, fuel, labor, and wear-and-tear on your equipment.

How should I price my cleaning services and take payment?

Most cleaning businesses charge hourly, per job or by square footage. Your rate should cover your costs and align with your market. Consider offering service tiers — like basic, deep or add-ons — to give clients options and boost your earnings.

Your pricing should cover your costs, reflect the value of your work and fit your market. You can charge by the hour, per job, or by square footage. Some businesses offer packages like standard vs. deep cleaning. Starting low may help attract customers, but make sure your rates still leave room for profit.

Make payments as simple as possible. Many cleaners start with cash, checks or credit cards, but digital payments like Square or Venmo make you look more modern — and help you get paid faster. Set clear policies for cancellations and overdue payments.

Set aside a small reserve to help you cover slow weeks or invest in growth, like hiring help or adding new services.

Common cleaning business mistakes — and how to avoid them

Even the most careful cleaning pros run into issues sometimes. But knowing what to watch out for, and how to prevent it, can help you avoid costly insurance claims and protect your business reputation.

1. Property damage

Accidents happen — like damaging a client’s countertop or using the wrong product on a delicate surface — and repairs can be expensive.

How to avoid:

• Train yourself (and your team) to check surfaces before applying any product.
• Ask clients to put away breakables before you get to work.
• Help protect yourself with general liability insurance coverage.

2. Slip-and-fall accidents

Slippery floors, cords or misplaced gear can cause someone to trip or fall, and a client could hold you liable.

How to avoid:

• Use wet floor signs when needed.
• Keep tools and equipment out of walkways.
• Make sure your general liability coverage is up to date for the scope of your business.

3. Security lapses

Losing a key or forgetting to lock up could risk a client’s property (and your reputation).

How to avoid:

• Use a lockbox or tracking system for keys and codes.
• Double-check all doors and windows before you leave.

4. Chemical-related injuries

Harsh chemicals or poor ventilation can lead to headaches, rashes or worse for your workers or yourself, especially in small or enclosed spaces.

How to avoid:

• Follow product labels and avoid mixing cleaners.
• Keep work areas ventilated and store chemicals safely.
• Help protect your business interests with workers’ compensation insurance.

5. Equipment theft or loss

If you leave a vacuum or pressure washer out in the open, it might not be there when you get back.

How to avoid:

• Never leave equipment unattended in public spaces.
• Store gear in locked vehicles or secure areas.
• Carry tools and equipment insurance to help with replacement of essential work gear quickly.

How NEXT helps cleaning businesses grow

NEXT makes it fast, easy and affordable to protect your small business — and you can do it all online.

We’ll ask a few questions about your business and give you a quote. You can select your coverage options and buy your policy in about 10 minutes. Your certificate of insurance will be available immediately, and you can access your policy 24/7 via web or mobile app.

If you have questions, our licensed, U.S.-based insurance professionals are available to help.

Start a free quote with NEXT.