Cleaning business marketing: 5 tips on how to promote a cleaning business

Cleaning business marketing: 5 tips on how to promote a cleaning business

Kim Mercado
By Kim Mercado
Oct 13, 2023
1 min read

When thinking about how you can promote your cleaning business, it can be a challenge to find clients and convince them that you can do the job. A good cleaning business marketing strategy can help lay the groundwork for turning potential clients into paying customers.

These five tips can help with you cleaning business advertising:

  1. Appear professional and prepared
  2. Distribute print media
  3. Promote your brand via social media
  4. Create a referral program
  5. Use digital marketing

Good cleaning business advertising is a combination of what’s convenient, comfortable and effective. But if you can use it to show potential clients that you’re honest, reliable and efficient, it will all be worth it.

Try these five tactics to help you market your cleaning business:

1. Appear professional and prepared

However you market your cleaning business, you should always emphasize your unique selling points (USPs). This is what distinguishes your business from competitors.

For example, if your business exclusively uses eco-friendly cleaning products, that’s a differentiator. If you’ve positioned yourself as low-cost service or a premium service, make sure to let people know.

And if your business carries general liability insurance or better yet, cleaning insurance, make sure that’s clearly stated on your website or printed marketing materials. Clients are more likely to hire you with confidence if they know that you’re insured just in case.

2. Distribute printed flyers

Many local businesses are looking for cleaners. That’s why flyers are particularly effective for your type of service. You can post them in the local supermarket, community center or anywhere with a notice board.

You can also print up collateral to put in people’s mailboxes. Or if you have the budget, pay someone to distribute door to door. Remember to include a description of your services, company name, price and contact details.

3. Promote your brand via social media

Social media like Instagram, Facebook and Twitter is a great place to reach people and promote your small business. Use it to keep your current customers up-to-date, or as a tool for attracting new customers. Keep your messages short and relevant. Before and after pictures can have a significant impact when it comes to marketing for cleaning business. Make sure to keep a growing portfolio of pictures on hand.

4. Create a referral program

Lots of business is likely to come your way through personal recommendations. To give customers an incentive to recommend you to their friends and family, create a referral program that rewards each successful new client. For example, offer existing customers a 20% discount voucher off their next cleaning if they refer you to a new customer or client.

5. Use digital marketing

Digital marketing can geo-target online ads to specific customer profiles in exact regions, such as small business owners in your city or neighborhood, and this very targeted technology can be an excellent tool for your cleaning business. Look into paid posts through services such as Meta Ads (formerly Facebook Ads), Yelp, or Google Ads.

If you don’t feel comfortable buying digital ads yourself, consult with a digital advertising specialist to get you started. Keep in mind that you’ll need to have a website built, or at least a single landing page, for customers to visit when they click on your ad. You can easily create this yourself, or again, hire a freelancer for a quick gig.

How NEXT helps your small business build truth in advertising

If you offer carpet cleaning, pressure washing or any kind of commercial janitorial services, the right business insurance is essential. Cleaning insurance builds trust and shows potential clients you’re professional and prepared.

NEXT helps small businesses in 1,300 professions get just the coverage they need. We make insurance easy with 24/7 access to proof of insurance and to manage your coverage.

Start a quote, customize your options and access your certificate of insurance online immediately — all in about 10 minutes.

Start your instant quote with NEXT today.

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