How to market your green cleaning business
Marketing can help your eco-friendly cleaning business stand out in a crowded cleaning space.
You offer toxin-free cleanliness. This is huge for people with chemical sensitivities, businesses that cater to children or the elderly, anyone with allergies, or health-minded people that don’t wish to breathe in bleach or other harsh scents. Use this messaging to your advantage in your marketing communications.
First, create a company slogan and logo. To fit your eco-friendly status, the color green can help emphasize what makes you special.
Your marketing should make it clear that you use only eco-friendly cleaning products and the benefit this can offer customers. For example:
- On your company blog or Instagram page, highlight the different products you use and take pictures of the ingredients list.
- Promote the advantages of an environmentally-conscious lifestyle.
- If you print business cards, make sure the toxin-free appeal of green cleaning is front and center.
As part of a holistic approach, make sure you have cleaning business insurance. This enables you to focus on growing your business. Plus, it shows customers you’re a serious business, supported by responsible insurance.
You may also want to update your business plan. An eco-friendly cleaning business requires thoughtful marketing, products, employee training and pricing. It’s always good to get those details down on paper to track your tasks and growth.
How NEXT helps protect your green cleaning business
Get the business insurance you need to help your business thrive.
Choose from general liability insurance, workers’ compensation insurance or commercial property insurance. Mix and match policies for your unique business needs.
Review your policy options, get a quote and purchase coverage — all in less than 10 minutes. Your certificate of insurance is available immediately after you pay your premium.
If you have questions, our licensed, U.S.-based insurance professionals are ready to help.
Get started with a free quote from NEXT.