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TikTok Shop Seller Insurance

ERGO NEXT is TikTok’s partner for TikTok Shop seller insurance.

Choose your primary coverage to get started:

TikTok Shop business insurance can help protect you from:

The cost of product liability claims

The cost of product liability claims

A customer claims that a product you sold through your TikTok Shop caused them harm or caused property damage.**

Lawsuits, legal fees and defense costs

Lawsuits, legal fees and defense costs

You need to legally defend your business after a customer or brand partner files a claim — even if you’re not at fault.

Damaged property or inventory

Damaged property or inventory

A covered event such as a fire, theft or burst water pipe ruins your products and inventory or ends in costly repairs to your home office or workspace.

Get TikTok Shop seller insurance that’s fast, flexible and convenient

ERGO NEXT is TikTok Shop Sellers Center’s partner to get small business insurance fast and 100% online. TikTok Shop seller insurance can help protect you, your company and your employees from the cost of unexpected events.

ERGO NEXT makes it easy to:

  • Check prices, get covered and buy 100% online in about 10 minutes.
  • Manage your policy 24/7 via web or mobile app.
  • Pay monthly or annually and cancel anytime.
  • Get unlimited certificates of insurance (COI) to share proof of insurance at no extra cost.
ERGO NEXT specializes in business insurance for TikTok Shop sellers, creators and brands
TikTok Shop seller insurance is often several types of policies to help protect your business from different types of business risks. Your coverage may include:
General Liability insurance

General Liability insurance

Protection for damage to other people's property and injuries to non-employees
The product liability insurance included in your general liability policy for TikTok Shop sellers can help protect you if your products cause a customer harm or damage. For example, if a customer says your phone case scratched their device or a leaking skin care product ruined their furniture, general liability could help cover the cost.

general liability can help you pay for:

Medical bills
Damage to property you don’t own
Legal fees and judgment costs
Employment practices liability
Workers’ Compensation insurance

Workers’ Compensation insurance

For employee work-related injury and illness
If your TikTok Shop is growing and you hire employees, workers’ compensation insurance could help cover medical costs and lost wages if someone on your team gets hurt on the job. For example, if an employee strains their back lifting boxes, workers’ comp could help cover their care. If you’re a solo entrepreneur, you can opt for workers’ comp to provide coverage for you personally as well.

workers compensation can help you pay for:

Medical costs if an employee is hurt on the job
Lost wages during recovery
Employer liability
Commercial Property insurance

Commercial Property insurance

For help protecting your products, inventory and equipment
A burst water pipe, burglary or fire can turn your inventory into a total loss overnight. Whether you work from a warehouse or your living room, commercial property insurance can help protect the products, inventory and business supplies that keep your shop running.

commercial property can help you pay for:

Damaged or stolen inventory and equipment at your shop
Lost income if your business is impacted and you can’t fulfill orders
Some operating expenses to keep your shop running after an incident
Business Owner’s Policy (BOP insurance)

Business Owner’s Policy (BOP insurance)

Financial help after customer injuries and property damage
BOP insurance combines commercial general liability insurance and commercial property insurance at a price that’s often more affordable than buying two separate policies.

business owners policy can help you pay for:

Customer injuries
Property damage
Business income interruption
Equipment breakdown coverage
Cyber Liability insurance

Cyber Liability insurance

Protection against hacked accounts and stolen data
Your TikTok Shop runs on logins, links and customer data — all prime targets for scammers and hackers. Cyber insurance could help you recover if your data gets hijacked or your customer data is stolen or held for ransom. If your TikTok Shop Seller Center account is locked or your store is offline for several business days, cyber insurance may also help cover costs until you’re back in business.

cyber liability can help you pay for:

Costs around data breaches that expose customer information
Cyber attack fallout
Lost income if your shop is taken offline by bad actors

ERGO NEXT Insurance reviews

Fast Easy and no hassle

Seamless process, just answer a few questions about your business submit and download your policy. Reasonable prices and excellent customer service. I highly recommend

Connie A.

I like that I can modify my cert of Liability

A++, this system works.

Kirk R.

Easy purchase

Buying the insurance was fast and easy. All online with no delays.

Richard C.

Hastle free and quick

Hastle free and quick

Muhammad A.

Smooth and Easy!

Acquiring insurance through Next was as easy as it could possibly be. I would not have put it off if I knew it would be that easy!!

Gregory S.

Outstanding

The help I received was second to none! All questions answered and myself and my business are set up for success

JAMES H.

Quick service

Quick service

Kasun J.

Great service so far

So far I have no complaints joining was fast price was great

Tonia T.

Worry Free

Transaction was easy and clear!

David E.

Great service

Great service

Sam W.

Save up to 25% in discounts on TikTok Shop seller insurance

Pay monthly or annually, and you can cancel at any time.

Basic
Lowest Price
Commercial Auto
Combined single limit
$85,000
General Liability
Per occurrence
$500,000
Commercial Property
Per occurrence
$25,000
Pro
Most Popular
Commercial Auto
Combined single limit
$100,000
General Liability
Per occurrence
$1 million
Commercial Property
Per occurrence
$25,000
Pro Plus
Best Coverage
Commercial Auto
Combined single limit
$1 million
General Liability
Per occurrence
$1 million
Commercial Property
Per occurrence
$25,000
How much does TikTok Shop seller insurance cost?

How much does TikTok Shop seller insurance cost?

Premiums for business owners who sell in the TikTok Shop can be more affordable than you think. The exact price you’ll pay for your business insurance cost depends on a number of factors, including:

  • The types of products you sell
  • Where and how you store inventory
  • Your order volume
  • Whether you manufacture or import and resell products
  • Your business location
  • Your number of employees
  • Annual revenue
  • The coverage limits and deductible you choose
  • Your insurance claims history

The best way to know for sure what you’ll pay is to check our prices. In about 10 minutes you’ll see the exact cost of tailored coverage for your business.

How can insurance for TikTok Shop sellers help your business?

How can insurance for TikTok Shop sellers help your business?

You might need TikTok Shop insurance to help your business:

  • Resolve customer blow-ups before they go viral. Liability coverage can help you handle claims smoothly — without your reputation or budget taking a hit.
  • Keep important partnerships. When brand collabs or sponsored posts don’t go as planned, business insurance coverage could help in case of a lawsuit.
  • Protect your inventory. Soggy storage, lost shipments, stolen stock and damaged shipping labels are viable threats that could slow your sales. Commercial property insurance could help you restock and restart without missing orders.
  • Recover from hacks or scams. In case of a cyberattack, cyber insurance can help you recover your TikTok Shop, secure your data, safeguard your sales metrics and get back online.
  • Hire employees. Most states require workers’ comp insurance for small businesses with employees.
  • Drive for business. Business-owned vehicles and personal vehicles you drive for work typically need commercial auto insurance.

TikTok Shop seller insurance FAQ

If you don’t find answers to your frequently asked questions here, our licensed, U.S.-based insurance advisors are standing by to help.

Are TikTok Shop sellers required to carry business insurance?

Business owners selling physical products face liability risk. That’s why TikTok recommends that TikTok Shop sellers get commercial liability insurance. TikTok is partnering with ERGO NEXT to offer TikTok Sellers fast and affordable coverage in minutes.

Business insurance isn’t always legally required, but many TikTok Shop sellers choose to carry it to help protect against risks like customer injuries, product issues, damaged inventory or employee injuries.

What type of business insurance is best for TikTok Shop sellers?

The right mix of coverage depends on what you sell, how you operate and where your business is located, amongst other factors.

Many TikTok Shop sellers opt for general liability insurance which includes product liability coverage. In addition, they often consider:

  • Commercial property insurance can help you restock and restart in case of storage rooms flooded from a broken water pipe, stolen stock, fire damage or other threats that could slow down business.
  • Cyber liability insurance can help you recover from the fallout of hacks or data breaches and help you get back online if you’re a victim of a cyberattack. Workers’ comp insurance is required in most states if you have employees — and you have the option to help protect yourself as well.
  • Commercial auto insurance is typically required if you have business-owned vehicles or personal vehicles that you drive for work.

Can business insurance cover claims caused by products sold online through TikTok Shop?

Certain policies, like product liability insurance, may help cover claims related to the physical products you sell online, including those sold through TikTok Shop. Coverage will depend on the policy terms.

If I run my TikTok Shop from home, do I still need business insurance?

Yes. Homeowners or renters insurance usually doesn’t cover business activities or inventory. Business insurance can help fill those gaps and provide the coverage you need to protect against a broad range of incidents and accidents.

Can I update my business insurance coverage as my TikTok Shop grows?

Yes. As your business changes — more sales, new products, employees or storage locations — you can easily adjust your coverage to better match your needs.

What do I need to get an insurance quote online?

It takes about 10 minutes to get a business insurance quote online with ERGO NEXT. We’ll ask a few questions about your business — like what you do, your location, the types of events where you sell, how many people you employ and the vehicles you use for work. You’ll choose your options and see prices. If you like what you see, you can buy online and get a certificate of insurance (proof of insurance) on the spot.

How can I get a certificate of insurance (COI)?

Once you have an ERGO NEXT policy, you’ll have instant access to your certificate of insurance 24/7 via web or app. Log in to your account and download your COI instantly or have it delivered via email or text at no additional cost. Get unlimited certificates and add an additional insured as you need them. Make changes to your coverage and your COI updates automatically.

How do you file an insurance claim with ERGO NEXT?

If you’re a policyholder, simply log in to your account to file a claim. We will contact you shortly after you submit to go over the details. Our support team is standing by to help.

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Manage your policies, send and create certificates of insurance, or file a claim with our app.

More professions that are covered by ERGO NEXT

Amazon Seller, Arts and Crafts Store, Bike Shop, Bookstore, Candle Store, Candy Store, Clothing Store, Convenience Store, E-commerce, Electronics Store, Fabric Store, Florist, Furniture Store, Hardware Store, Jewelry Store, Laundromat, Luggage Store, Medical Supplies Store, Pawn Shop, Retail Store, Toy Store
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NEXT is part of the ERGO Group, a Munich Re company.

Issuance of coverage is subject to underwriting. Not available in all states. Please see the policy for full terms, conditions and exclusions. Coverage examples are for illustrative purposes only. Your policy documents govern, terms and exclusions apply. Coverage is dependent on actual facts and circumstances giving rise to a claim. Next Insurance, Inc. and/or its affiliates is an insurance agency licensed to sell certain insurance products and may receive compensation from insurance companies for such sales. Policy obligations are the sole responsibility of the issuing insurance company. Refer to Legal Notices section for additional information.

* To the extent permitted by law, applicants are individually underwritten, not all applicants may qualify. Individual rates and savings vary and are subject to change. Discounts and savings are available where state laws and regulations allow, and may vary by state. Certain discounts and policy start times apply to specific coverages only.

** Coverage examples are for illustrative purposes only. Your policy documents govern, terms and exclusions apply. Coverage is dependent on actual facts and circumstances giving rise to a claim.

Any starting prices or premiums represented before an actual customer quote are not guaranteed and are representations of existing premiums of active policies as of March 21, 2025. To the extent permitted by law, applicants are individually underwritten, not all applicants may qualify. Individual rates and savings vary and are subject to change. Discounts and savings are available where state laws and regulations allow, and may vary by state. Certain discounts apply to specific coverages only.