Post on social media
People can further support small businesses by sharing their work and engaging with them on social media. This strategy can take many forms: sharing a photo of a holiday display, participating in a giveaway, recommending or “unboxing” products in posts, or sharing and liking posts from local stores.
People giving presents from a small business can include a business card with the gift so the recipient knows where it came from — making it easy for them to tag the company on social media. Within communities, word-of-mouth and social media networks are a particularly effective way to build patronage of local businesses.
The U.S. Chamber of Commerce encourages people to use the #ShopSmall hashtag when sharing their experiences — particularly on Small Business Saturday, Nov. 25 — to create a larger conversation and awareness about shopping small for the holidays.
How NEXT helps small business owners thrive
NEXT is dedicated to helping small business owners — thrive regardless of the season. We offer business insurance coverage to over 1,300 professions, including retailers and food and beverage professionals. We can help you easily find business insurance to fit your needs and budget.
You can start an instant quote, customize your coverage, purchase a policy and print your certificate of insurance all in about 10 minutes. If you have questions, our U.S.-based insurance professionals are available to help.
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