General Liability Insurance for Retail Businesses

You can save up to 25% in discounts.*

How does General Liability insurance protect retail stores?

General liability insurance helps to protect your retail business from common risks. It’s recommended for both physical and online retail stores.

Regardless of what type of retail business you have — furniture store, hardware store, bike shop, florist, bookstore, etc. — general liability insurance offers coverage for certain types of workplace accidents. For example, it would help cover the costs of a customer’s medical expenses if they got hurt at your shop.

General liability can also also help e-commerce businesses which don’t interact with customers face to face, like in the event that a product malfunctions and causes damage to someone’s property.

NEXT survey retail supply chain issue

What does General Liability cover for retail businesses?

General liability insurance helps cover common accidents which affect someone other than an employee, such as an injury or damage to a customer’s property.

You might be held responsible for any financial damages that result from these types of accidents, which is why it’s so important to have retail liability insurance coverage.

Retail general liability insurance can help cover a variety of costs, such as:

  • Injuries to people who are not employees
  • Damage to someone else’s property
  • Accusations of libel and slander

Learn more about what general liability insurance covers.

Why do retail stores need General Liability insurance?

Retail customers interact directly with a store’s products, and if something goes wrong, the business can be held responsible.

Customers who visit retail businesses in person are stepping on to store property. If an accident occurs on site, there’s a chance that the customer could sue for financial damages.

Physical and online retailer liability insurance helps protect businesses from these risks by covering associated costs up to the policy limit. That means you won’t have to scramble to pay for unforeseen expenses out of pocket, which helps keep your business financially stable.

Depending on where you operate your business, you may need retail store liability insurance in order to obtain a business license. In addition, retail platforms like Amazon may require it before you can begin selling online. General liability coverage from NEXT meets Amazon’s insurance requirements.

What are some common risks faced by retail businesses?

Retail insurance offers you protection from a wide range of unexpected events and accidents. Here are some of the common risks that retail business owners may face at work:

Damage to someone’s property

The packaging for one of your cosmetics is faulty, and it leaks all over the inside of a customer’s designer purse. General liability insurance can help pay for the cost to have the purse cleaned or replace it entirely.

Accidents that hurt someone

A display in your retail store falls over and fractures a customer’s foot. Their medical expenses can be covered by your retail store liability insurance.

General liability coverage only covers accidents affecting customers and other third parties. You’ll need workers’ compensation insurance to cover accidents that hurt yourself or an employee.

Court and legal fees

A client claims that the tablecloths they ordered for a big event were not made of 100% silk as advertised. If your general liability insurance includes professional liability coverage, you’ll get help paying for the legal fees to defend yourself.

Libel, slander and defamation

A former customer claims that you harassed them when you shared their negative review on social media in order to refute the complaints. If you need legal assistance to defend yourself, general liability insurance can help cover the costs.

How much does retail Liability insurance cost?

NEXT keeps the costs of liability insurance low by offering policies which are customized to your unique business needs.

Currently, 44% of our customers at NEXT pay between $66 and $85 a month for general liability insurance. However, the average cost for retail liability insurance is only $31 per month because the risks involved in retail are relatively low compared to many other industries.**

Some of the factors which affect how much retail liability insurance costs include:

  • How many employees you have
  • Where your business operates (in stores, online or both)
  • The state where you work
  • Your claims history
  • How high you set your limit
  • How long you’ve been in business

NEXT offers tailored business insurance for retail businesses

NEXT makes it easy to get affordable insurance for retail businesses, including businesses that operate in person and/or online. Our simple and straightforward process allows you to quickly find the coverage that’s right for you.

Apply through our online service using any computer or mobile device. You can compare insurance options, purchase coverage and get a certificate of insurance in just minutes.

Get an instant quote online today.

More about General Liability and Retail insurance

We specialize in business insurance for online retail business

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Amazon Seller, Arts and Crafts Store, Bike Shop, Bookstore, Candle Store, Candy Store, Clothing Store, Convenience Store, E-commerce, Electronics Store, Fabric Store, Florist, Furniture Store, Hardware Store, Hobby Shop, Jewelry Store, Laundromat, Luggage Store, Medical Supplies Store, Pawn Shop, Retail Store, Toy Store

See what our customers have to say

I am so excited
I am totally excited about my new insurance for my small business. I am happy that the price was in a range that I can afford, the terms were easy to understand and it was so simple to purchase my first policy. I look forward to doing business with you in the future.
Curzella J.
Easiest insurance purchase – EVER!
I was looking around trying to compare insurance and I am so lucky I found NEXT. I was able to compare levels of coverage, and all the options, without pressure from a salesperson or time limits. I was able to check out prices and it was more coverage for less than the “traditional” company I looked at.
Michael W.
Happy small business owner!
I needed liability insurance for my new small business brick & mortar location. I got the run around from another company, but NEXT provided a competitive insurance quote in a timely manner. I now have the insurance that I need and it was stress-free!
Nicole E.
Let’s find the coverage you need for your business
Business insurance is divided into different policies. We offer seven types so it's easy to design the coverage that fits your business.
General Liability insurance
General Liability
Protect yourself from accidents that cause physical injury or damaged property.
Professional Liability or Error and Omissions Insurance
Professional Liability/E&O
Shield yourself from lawsuits that claim your work errors caused financial losses.
Workers' Compensation Insurance
Workers’ Compensation
Cover medical bills and lost wages if your employees have an accident at work.
Commercial Auto Insurance
Commercial Auto
Stay on the road with coverage for dents, tows and damage to someone else’s vehicle.
Tools & Equipment Insurance
Tools & Equipment
Upgrade your general liability coverage to protect any gear that’s stolen, damaged or lost.
Commercial Property Insurance
Commercial Property
Keep your building, inventory and equipment protected from fire or water damage.
Business Owner’s Policy Insurance
Business Owner’s Policy
Combine general liability and commercial property into one policy to protect your business.
* To the extent permitted by law, applicants are individually underwritten, not all applicants may qualify. Individual rates and savings vary and are subject to change. Discounts and savings are available where state laws and regulations allow, and may vary by state. Certain discounts apply to specific coverages only.
**The cost data presented here are based on minimum price, which is based on general liability insurance’s lowest monthly price for retail businesses operating in Texas. These data should not be considered a substitute for obtaining a quote specific to your business. These data were updated in July 2022.
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© 2024 Next Insurance, Inc. 975 California Ave, Palo Alto, CA 94304, United States
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Issuance of coverage is subject to underwriting. Not available in all states. Please see the policy for full terms, conditions and exclusions. Coverage examples are for illustrative purposes only. Your policy documents govern, terms and exclusions apply. Coverage is dependent on actual facts and circumstances giving rise to a claim. Next Insurance, Inc. and/or its affiliates is an insurance agency licensed to sell certain insurance products and may receive compensation from insurance companies for such sales. Policy obligations are the sole responsibility of the issuing insurance company. Refer to Legal Notices section for additional information.

Any starting prices or premiums represented before an actual customer quote are not guaranteed and are representations of existing premiums of active policies as of December 6, 2023. To the extent permitted by law, applicants are individually underwritten, not all applicants may qualify. Individual rates and savings vary and are subject to change. Discounts and savings are available where state laws and regulations allow, and may vary by state. Certain discounts apply to specific coverages only.