Small business checklist for the end of the year: 7 tasks to do now

The end of the calendar year is the time to tie loose ends, evaluate your business strategy and do housekeeping. This calls for a small business checklist to help guide you through tax preparation, bookkeeping, financial analysis, business strategy and more.

Follow these 7 steps to help get your business ready to thrive in the new year:

1. Catch up on bookkeeping
2. Review your financial statements
3. Make a plan for the coming year
4. Obtain or update your business insurance
5. Organize and back up your data
6. Revisit your advertising and marketing strategy
7. Celebrate your wins

1. Catch up on bookkeeping

See what you’ve spent and where your money goes and catch up on bookkeeping.

Locate, consolidate and record all paper and digital receipts of business expenses for the year.

Reconcile your accounts receivable to helps ensure your accounts are clean and auditable. Review and clean up credits and debits to know what your customers owe.

Do the same for accounts payable. Make sure you understand your obligations and reconcile variances.

If you don’t have a certified public accountant (CPA) or tax preparer you work with regularly, consider hiring one to help you with end-of-year cleanup. They can also help set you up for success come tax season.

Also, if you’re still using spreadsheets (or even paper files), consider a jump to user-friendly bookkeeping apps and accounting software such as Quickbooks or Xero to help you track books, automate revenue and track expenses.

Tasks:

• Pay vendors or contractors
• Review accounts receivable to collect invoices due
• Upload or record receipts and transactions
• Finalize payroll records

2. Review your financial statements

Once you catch up on bookkeeping, you can figure out where you stand financially. Run financial reports to learn where your income came from, where you spent it and where it’s currently heading.

These reports should include:

• A balance sheet to track business assets, liabilities and equity
• An income statement that shows company profits
• A loss statement that shows where you experienced financial loss
• A cash-flow statement to document how much your company made over time — typically fiscal quarters

These financial reports give you a head start on your taxes and reveal where you need to adjust to achieve your financial goals.

Tasks:

• Run end of year reports
• Review reports and financial records to understand profitability
• Identify where you can reduce cost or grow
• Set a budget for the upcoming year

3. Make a plan for the coming year

Look at your business landscape, set goals for where you want to go, and create a plan to help you reach your goals. Pinpoint specific, measurable goals to help you stay focused.

For example, many business owners would like to “grow their business next year.” But how, and through what means? Be specific. State that you’d like 15 more clients next year, or a move to a larger location by next summer, to allow for more accurate business planning.

This is also a good time to review your business operations. Do you need to hire more help? Should you renegotiate vendor contracts or research new suppliers? Is your pricing model still accurate, or do you need to adjust?

Tasks:

• Create specific, attainable goals for the next year
• Make a plan or roadmap to achieve your goals
• Review vendor contracts
• Examine staffing needs
• Audit your equipment and inventory. Differentiate between “nice to have” and what’s critical
• Review your client list; thank them for being a customer

4. Obtain or update your business insurance

Business insurance can help protect you from unexpected expenses after an accidents or mistakes that involve your business, employees or customers. Have it and keep up to date to help protect your business investment when something goes awry.

Small business insurance can cover a variety of incidents and situations:

• General liability insurance can cover property damage to other people’s property and physical injury to non-employees at your business.
• Professional liability insurance can help protect your business if there are accusations of professional mistakes or faulty work.
• Workers’ compensation insurance can help out if employees are injured at work and need help paying for medical expenses and lost wages.
• Commercial property insurance can help protect many of the physical gear and inventory you need to do business, including building repairs (if you own it) up to your policy limit.

If you’re already insured, the end of the year is a great time to review and update your policy. For example, if you hired employees this year, you’ll need to update your workers’ comp insurance.

Tasks (if you don’t have coverage):

• Research insurance providers
• Get instant quotes to evaluate costs and compare policies

Tasks (if you already have business insurance):

• Review your insurance policies
• Double-check and update your coverage based on business changes

5. Organize and back up your data

Losing employee, customer, vendor or equipment information and data is the last thing you want to kick off a new year. Cloud storage solutions manage all sorts of data and keep it accessible from anywhere. Organize all of your data into as few programs as possible, then back it up.

Many backup options are available for small businesses, including Google Cloud or Dropbox.

Tasks:

• Clear out your email inboxes
• Organize your data files both on your local computers and in the cloud
• Consolidate your programs and software if you can
• Back up data and make a plan for regularly scheduled backups in the event of a system failure

6. Revisit your advertising and marketing strategy

It’s easy to neglect advertising and marketing for your small business when you’re busy juggling everything. But know this: Consistent customer outreach is what helps you grow. It pays to promote the value of your products or services, which can in turn fuel business sales and customer loyalty.

Tasks:

• Revisit your marketing return on investment (ROI)
• Review your online presence and make improvements as needed
• Look at the data to determine which channels perform best for your business
• Pinpoint your target audience and decide if you’re reaching them in the right place and at the right time
• Brainstorm new promotions and campaigns for the coming year

7. Celebrate your wins

Show your appreciation to employees and customers. Don’t forget to take a break and recharge your batteries so you can start fresh in the new year.

Tasks:

• Do something celebratory with employees (and/or customers)
• Volunteer or donate to an organization in your community
• Take time off to relax with friends and family

How NEXT supports small business year-round

NEXT makes it easy to create customized small business insurance packages.

Get a free quote to see your coverage options, rates and purchase coverage — all in less than 10 minutes. Access your certificate of insurance and manage your account via web or app 24/7.

If you have questions, our licensed U.S.-based insurance professionals can help.

Start a free quote with NEXT today.