Don’t wait: When to file an insurance claim, and how it could protect your business

Don’t wait: When to file an insurance claim, and how it could protect your business

Learn what it could cost you if you wait to file a claim on your small business insurance

Julie Roseland
By Julie Roseland
Head of Commercial Liability Claims
Nov 13, 2025
1 min read
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As a small business owner, you already have plenty to juggle. But one thing you don’t want to be surprised by? A lawsuit or insurance claim you didn’t see coming. 

Unfortunately this is more common than you might think. 43% of small businesses report being threatened with or involved in a civil lawsuit, according to a poll from the Institute For Legal Reform.

And yet, many business owners hesitate to file an insurance claim right away. 

Maybe you think the issue will be resolved on its own. Maybe you hope it’s too small to worry about. Or maybe you’re worried about what filing a claim might mean for your policy. 

But waiting to report a potential problem can create bigger headaches and unexpected costs down the road.

At NEXT, we want you to think of us as a partner to your business, not just your insurance company. 

It’s our job to handle the heavy lifting when it comes to investigating and managing any potential claims. Filing a claim early with your NEXT coverage can help protect your business, your finances and your peace of mind.

Below, we’ll break down exactly why it’s in your best interest to file a claim early, what happens when you have a claim and how easy it is to get help with claims when you need it.

Jump ahead to learn:

The #1 small business insurance claims tip

The most important thing to remember about filing insurance claims is: When in doubt, reach out. 

If you’re ever unsure whether something should be reported, err on the side of caution: Tell us anyway. 

We’re here so you don’t have to handle the unexpected alone.

Log in to your NEXT account [link] or contact our claims team today. We’re ready to help. 

When to file an insurance claim — and why

The point of insurance is to give you peace of mind. But it only works if you use it. 

Here are some of the main reasons why you should report your claim as soon as possible: 

1. Prevent small issues from becoming big problems

Imagine a minor incident that may seem insignificant at first, like a customer slipping and falling on a wet floor or a client claiming that the work you delivered per your consulting contract didn’t deliver the promised results. 

Even if the incident doesn’t require costly medical attention or may not seem important, our claims advocates can check in with the customer, confirm the details and create a written record so there are no unexpected surprises.

But without prompt reporting, this seemingly small issue can escalate into a costly lawsuit if left unaddressed. 

Early reporting allows us to help you proactively resolve the issue before it grows into a major business disruption.  

2. Preserve critical evidence

Reporting early ensures that any important evidence — such as surveillance footage, photographs or witness statements — is collected while the incident is still fresh. Delaying your claim can result in lost or degraded evidence, which can weaken your defense if the accident escalates to a lawsuit.

3. Facilitate thorough investigations

The sooner we know about a potential claim, the sooner we can investigate and gather crucial information, including assessing third-party responsibilities and identifying potential fraud. 

4. Accelerate claim processing and payments

Also, the sooner a claim is reported, the faster the processing and potential reimbursement. Prompt reporting enables us to initiate the claims process immediately, which can lead to more timely compensation for any covered expenses or damages. 

5. Comply with legal and policy requirements

It’s not just smart to report claims early; it’s a condition of your policy. 

6. Avoid unnecessary lawsuits and protect your legal standing

In many cases, early intervention, professional communication and swift action from our claims team can help prevent a third party from pursuing a lawsuit. And, in the case that a claim does turn into a lawsuit, early action can strengthen your position, giving you the best chance for a favorable outcome.

7. Minimize financial impact 

Delays in reporting can limit the effectiveness of your defense.  

8. Reduce the risk of a claim being denied

Timely reporting reduces the likelihood of claim denial due to late notification. By informing us promptly, you ensure that your policy conditions are met and preserve your right to coverage.

9. Protect your business reputation

Proactive and professional claims handling helps demonstrate your commitment to resolving issues responsibly. This can significantly safeguard your business’s reputation and relationships. Customers and partners are more likely to trust and want to continue doing business with companies that handle issues transparently and efficiently.

10. Provide peace of mind

Knowing you’ve taken immediate action to address a potential issue can alleviate stress and uncertainty and free up mental space. With NEXT actively working to protect your interests, you can focus on running your business.

What can happen if you wait to file a claim 

If you wait too long to file a claim, a small incident can snowball into a big problem. 

Waiting too long to report a potential claim can: 

  • Delay or complicate your defense if you’re sued.
  • Weaken your legal defense if you don’t have essential evidence to support your case.
  • Make it harder to defend your claim. 
  • Lead to higher out-of-pocket expenses if small problems grow unchecked. 
  • Result in a claim denial if you miss policy deadlines.
  • Spiral into a big, expensive court battle due to lack of early documentation. 
  • Jeopardize your coverage for noncompliance with policy conditions. 
  • Put your business reputation at risk if things escalate unexpectedly.

Reporting early is the best way to protect yourself — and it’s easy. Check out these seven small business insurance claim tips.

How to file a claim with NEXT

If you think you might have a claim here’s how to kick off the business liability claims process:

  • Log in to your NEXT account via our website or mobile app.
  • Contact us directly if you need help or have an urgent issue. The easiest and quickest way to get support is to chat with our always-on AI assistant. Our AI assistant can direct you to a live agent, available Monday through Friday from 8 a.m. to 5 p.m. CT. You can also email questions to support@nextinsurance.com.
  • Provide details about what happened, when and who was involved.
  • Upload any supporting information — photos, documents or witness contacts.

Once we have your information our claims team can get to work. Our claims advocates aren’t just responsible for filing paperwork. They’re here to guide you through every step of the process. 

You’ll be assigned to a dedicated claims advocate who will quickly follow up with you. We’ll keep you updated, and you can always check the status of your claim online.

How NEXT helps small business owners

NEXT makes the liability claims process easy so owners like you can focus on growing your business instead of worrying about an unfortunate accident.

New customers can start a free quote, and NEXT customers can file a claim in minutes.

Julie Roseland
About the author

Julie Roseland has served as Head of Commercial Liability Claims at NEXT Insurance since 2021. She has more than 18 years of experience in insurance claims and leads a team of over 48 claims managers, trainers and advocates.

Prior to joining NEXT, Julie spent 13 years at Farmers Insurance, advancing through several leadership roles, including State Liability Claims Manager, Regional Claims Manager and Complex Injury Field Claims Manager.

She holds an MBA in Marketing and e-Commerce from Keller Graduate School of Management and is licensed in 31 states as an Independent Adjuster.

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