Product Liability Insurance

Protection for retail and online businesses that make or sell goods

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What is Product Liability insurance?

Product liability coverage, included with general liability insurance, can help protect a manufacturer, retailer or seller if a customer claims a product defect caused injury or property damage.

What can Product Liability insurance cover?

  • Legal fees and settlements
  • Medical costs from product injuries
  • Property damage caused by products

How much does Product Liability insurance cost?

Starting at $19/month

Buy online in about 10 minutes, and cancel anytime.

Who needs insurance for product liability most?

  • Businesses who sells or distributes products to consumers
  • Anyone who makes, manufactures or repairs consumer products
  • Product designers

Product Liability insurance could help protect your business from the costs of:

Legal fees

Legal fees and settlements

If a defect with a product you make or sell causes injuries or damage and you have to go to court to defend your business.**

Injuries

Medical costs from product injuries

If a product defect causes injuries to your customer, it could help cover these fees.

Property Damage

Property damage

If a defect with a product you sell or make causes damage to your customer’s property, this could be covered by your policy.

What does General Liability with Product Liability insurance cost?

The cost of product liability insurance, included in your NEXT general liability insurance policy, can vary based on a number of factors, including:

  • The types of products you make or sell
  • Your annual business revenue
  • Your type of business operations
  • Location of your business
  • Your insurance claims history

How to buy General Liability insurance with Product Liability online

Start a free online quote

In about 10 minutes you’ll see the exact price you’ll pay for general liability with product insurance online.

Customize your coverage

Adjust your policy limits and deductibles to pick the right coverage at the right price.

Buy 100% online

Your coverage is effective after payment. And your certificate of insurance can be shared at no extra cost.

Who needs insurance for product liability?

Retail shops and kiosks

Even if you don’t make or manufacture the products you sell, if your retail store is part of the supply chain, you can still be held liable for product defects that cause injury or damage property.

Online product sellers and resellers

Almost any product has the potential to cause injury or damage. If a child chokes on part of a toy bought in your e-commerce shop, Amazon shop or Etsy store and needs emergency intervention, you could need legal defense.

Craft vendors

Small-batch or imported product distributors, such as a bath soap sold at a craft fair, could also cause a problem for customers. If your products cause an allergic reaction that requires medical care, you could be held liable for the medical costs.

Wholesalers

If you’re part of the product supply chain that causes problems — such as illness from expired food that merits a doctor visit, or electronic equipment that causes fire damage to a customer’s home — a wholesaler could be responsible for damages.

What other types of business insurance does your business need?
Just one type of business insurance won’t protect you from all financial losses. Many business owners combine several types of business insurance coverage options to help cover more risk.
General Liability insurance
General liability insurance can help provide coverage for injuries to people who are not employees. It can also help cover damage that your business causes to property that doesn't belong to you.
Commercial Property insurance
Commercial property insurance can help pay replacement costs if your business property suffers damages by water, fire, wind or vandalism. It can also help cover business income after a covered event.
Workers’ Compensation insurance
Most states require workers’ comp if you have employees. It can help cover medical expenses and lost wages after an employee’s workplace illness or bodily injury.
Cyber insurance
Cyber liability insurance can help small businesses assess and quickly respond to many technology-based problems, including wire fraud, social engineering, systems failure events, cyber attacks and data breaches.

Product Liability insurance FAQ (frequently asked questions)

Can you buy Product Liability insurance as a standalone policy?

No. Product liability insurance is part of NEXT’s general liability insurance coverage.

In addition to coverage for design defects and defective products, your business can also be protected for other liabilities, including damage to other people’s property and medical costs for non-employees injured at your business. Product liability coverage can’t be purchased on its own.

What’s not covered by Product Liability insurance for small businesses?

Product liability insurance can help a lot, but it does not cover all types of damage or injuries. Some exclusions include:

  • Misuse of the product. If a product is used in a way that the manufacturer did not intend, injuries or damage would be excluded.
  • False advertising claims. If a maker or seller promotes untrue information about their product and property damage or injuries occur, it would not be covered by the policy.
  • Employee injuries. Workers’ compensation insurance, required to cover employees in most states, can help with protection over workers who suffer a work-related illness or injury.
  • Product recall costs. This would be covered by a separate policy specifically designed to cover recalls.

How do I get Product Liability insurance coverage?

Product liability insurance is included with NEXT’s general liability insurance policy for retailers and online sellers. You cannot buy product liability on its own.

You can get general liability coverage 100% online in about 10 minutes. And get your certificate of insurance immediately after payment at no additional cost.

Start an insurance quote to see options and an exact price customized for your business. If you like what you see, you can adjust the coverage limits and buy. Your insurance will begin immediately after payment.

If you have questions, our licensed, U.S.-based insurance professionals are available to help.

How do I make a Product Liability insurance claim?

You can file a product liability claim anytime online or in the NEXT app.

You’ll be asked to share the details of what happened and to provide relevant photos and documentation. We strive to make claims decisions as quickly as possible so that you can get back to work.

Learn how to file a claim.

When will I get my policy and proof of insurance?

It takes about 10 minutes to get a quote, buy coverage and get access to policy documents and your certificate of insurance (COI).

You can access your documents and COI 24/7 online or in the NEXT app for iPhone or Android.

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NEXT is part of the ERGO Group, a Munich Re company.

Issuance of coverage is subject to underwriting. Not available in all states. Please see the policy for full terms, conditions and exclusions. Coverage examples are for illustrative purposes only. Your policy documents govern, terms and exclusions apply. Coverage is dependent on actual facts and circumstances giving rise to a claim. Next Insurance, Inc. and/or its affiliates is an insurance agency licensed to sell certain insurance products and may receive compensation from insurance companies for such sales. Policy obligations are the sole responsibility of the issuing insurance company. Refer to Legal Notices section for additional information.

* To the extent permitted by law, applicants are individually underwritten, not all applicants may qualify. Individual rates and savings vary and are subject to change. Discounts and savings are available where state laws and regulations allow, and may vary by state. Certain discounts and policy start times apply to specific coverages only.

** Coverage examples are for illustrative purposes only. Your policy documents govern, terms and exclusions apply. Coverage is dependent on actual facts and circumstances giving rise to a claim.

Any starting prices or premiums represented before an actual customer quote are not guaranteed and are representations of existing premiums of active policies as of March 21, 2025. To the extent permitted by law, applicants are individually underwritten, not all applicants may qualify. Individual rates and savings vary and are subject to change. Discounts and savings are available where state laws and regulations allow, and may vary by state. Certain discounts apply to specific coverages only.