Is NEXT Insurance legit? (Spoiler alert: Yes)

Is NEXT Insurance legit? (Spoiler alert: Yes)

Kim Mercado
By Kim Mercado
Jul 5, 2024
9 min read

You’re wondering: Is NEXT Insurance legit?

Well, this is a little awkward, but we get it. NEXT has been around for less than 10 years, while many insurance carriers have been in business for 100+ years.

In that context, we’re relatively new to the scene — but we think that gives our business and our customers an advantage.

Why? We’re taking a unique digital-first approach to delivering fast, affordable and customized business insurance. The result is a simplified, hassle-free process for purchasing and managing your coverage online and with our mobile app.

You can find coverage, share a certificate of insurance or file a claim in minutes, 24/7, at whatever time is best for you. If you need help, we have a dedicated support team and U.S.-based claims advocates who are ready to answer your questions and help you.

So…to get back to the question, “Is NEXT Insurance legit?” Yes, absolutely.

Here’s what else you should know about us:

  • We’re the trusted insurance partner for more than 500,000 small businesses across the United States.
  • We have insurance options for more than 1,300 professions.
  • More than 150,000 independent insurance agents and agencies sell our products.
  • We work with industry leaders, including Amazon, Intuit, Gusto and LegalZoom, to provide insurance to their customers and clients.
  • We employ hundreds of U.S.-based licensed insurance advisors and claims advocates to serve our customers every day.
  • Our customer reviews are 4.7/5 stars.
  • We’re rated “A- Excellent” by AM Best, the industry standard for rating insurance companies.
  • We’re backed by some of the biggest names in insurance, finance and technology, including Allianz, Allstate, MunichRe and Capital G (Google).

We’ll explore these topics in more detail below.

More than 500,000 small businesses trust NEXT Insurance

NEXT was founded in California by three entrepreneurs who started their path in projects that started as other small business ventures.

They figured there had to be more entrepreneurs just as frustrated with the process of getting insured, and there should be a better, simpler way to buy business insurance. This problem helped spur NEXT’s mission to help entrepreneurs thrive.

Today, we’re incredibly proud to serve half a million customers in over 1,300 professions. Our customers appreciate our digital-first approach, multiple channels to purchase coverage, comprehensive policy options to fit small businesses and our online, self-service tools for managing insurance.



Entrepreneurs love us: 4.7/5-star customer rating

We know that word-of-mouth reviews hold weight with small businesses. We’re proud that our customers love our products and service, but don’t just take our word for it.

Here’s what our customers have to say about us:

NEXT Insurance reviews

Better Business Bureau

Google reviews

App Store

Google Play


We believe that solving problems for our customers is beneficial for everyone. So when we’re recognized in reviews, ratings, lists, rankings and articles, it’s not only indicative that we’re on the right track but a celebration of our employees, customers, partners and the small business community.

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Our dedicated team of insurance advisors is ready to help

We have a robust in-house team of insurance experts ready to assist you. Their goal is to help you understand and manage your coverage.

One of our core company values is “phenomenal service,” which guides our operations and decision-making. This commitment to providing world-class service inspires employees to always put our customers first.

Get a backstage glimpse of Life at NEXT.

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We work with more than 150,000 insurance agents and agencies

We understand that every entrepreneur has different ways of doing things. With NEXT, you can buy insurance directly from our website in a matter of minutes, or you can partner with one of the 20,000 insurance agents we work with.

Regardless of how you purchase NEXT’s coverage — online or through agents — you’ll have access to our experts. Our agents are available in every state and can help you understand coverages and local requirements.

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Industry leaders turn to NEXT to help their customers

We strive to give small business owners access to insurance where and when they need it. That’s why we provide several options to obtain insurance policies: online through self-service, through an agent and through partnerships with other companies that help small business owners.

We have more than 100 partners, including Intuit, Gusto, Amazon and LegalZoom, who chose us to help their customers find business insurance.

Plus, we constantly leverage new technologies to provide customers with simple and efficient digital insurance solutions. For example, our Certificate of Insurance (COI) Analyzer — a tool powered by machine learning — allows for free, custom-made COIs to show valid insurance coverage to potential customers in under a minute.

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NEXT is rated “A- Excellent” by AM Best

AM Best is a credit rating agency specializing in the insurance industry. It assesses an insurance company’s capacity to pay claims and meet financial obligations and is considered the industry standard.

The agency uses quantitative and qualitative methods to conduct its assessment. AM Best’s highest rating is A++, and the lowest rating is S. There are also 10 ratings for “vulnerable,” running from B to S.

According to AM Best, “The ratings reflect Next US’ balance sheet strength, which AM Best assesses as very strong, as well as its adequate operating performance, limited business profile and appropriate enterprise risk management.”

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We’re backed by some of the biggest names in insurance, finance and tech

We want to help small businesses thrive by providing an easy way for them to access the tailored business insurance they need.

We’re lucky to have strategic partners and investors who share this mission.

From the beginning of NEXT, we’ve worked with multinational insurance company MunichRE to grow and develop our insurance products. CapitalG, Alphabet’s independent growth fund was also an early investor.

Most recently, we’ve entered a strategic partnership with insurance industry leaders Allstate and Allianz X. These investments and collaborations help us continue to provide outstanding value to customers, allowing them to focus on what they do best: establishing and growing their businesses.

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How NEXT can help your business

If you’ve made it this far, congrats! We hope this information is useful in your search for a business insurance partner.

Hopefully, that’s us since we’re 100% dedicated to the self-employed and small businesses. We offer tailored coverage for 1,300+ professions, and you can easily manage that coverage 24/7 with easy DIY access. Our customers love that they can get proof of insurance when they need it — no waiting around.

Sound good to you? Try us out and get a free instant quote.

Kim Mercado
About the author

Kim Mercado is a content editor at NEXT's blog, where she writes and edits posts for small business owners. She enjoys helping entrepreneurs solve their business challenges and learn about insurance. Kim has contributed to Salesforce, Samsara and Google.

You can find Kim trying new recipes and cheering the 49ers.

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