“When someone tells you that you have helped change their life, that's no joke and a very powerful, emotional thing. At the core, that is why I do what I do.”
Armando Cisneros (AC)
Personal Trainer, Illinois
My name is AC, and I am the owner and trainer of Level Set Fitness. I recently launched in the first quarter of 2018. A little about me…
I was 37 years old and unhappy with the shape I was in. I had a history of working out and trying to stay in shape, but with no real knowledge or direction, I lacked results and focus.
It all changed one day when I woke up and said to myself, “This changes starting right now”. And that was it. I immediately began researching and studying everything I could get my hands on regarding health and fitness. I made a 100% commitment to myself that I would be in the best shape of my life the day I turned 38. And I did it.
In the 4 months leading up to my 38th birthday I dropped 25 pounds, hit the weights hard, completely overhauled my diet, packed on some lean muscle and looked like I never have before in my life. I shredded my body fat percentage to the point where I could see muscles, including abs. I felt like a champ, my mind was clearer than ever, past ailments disappeared such as shoulder pain and acid reflux, and people definitely took notice.
After that I truly became a student of fitness. I wanted to continue learning as much as possible about strength training and nutrition. I obtained my personal trainer certification in 2015 and started seeking out the guidance and mentoring from professionals in the industry. I knew I needed even more knowledge and experience before starting my business. The knowledge I have gained from all of this has built the foundation of my own personal training philosophy.
I believe in educating people in safe, effective and challenging training methods that will provide them a quality of movement, life, strength, confidence and aesthetic like they have never experienced before.
People ask me why I’m so focused on working out. I always tell them it keeps me level. I’ve been through some dark times; we all have. Fortunately, I was able to turn to the gym as an outlet rather than self-destructing. Which brings me to the name, Level Set Fitness.
I navigated the entire business start up process myself, from submitting the paperwork to form my LLC, designing my website and researching insurance options to finally discover Next Insurance. This has unexpectedly become one of my favorite parts of starting and owning a business. I love learning new things and challenging myself to step out of my comfort zone to create something as a result of my hard work and effort. It’s also very rewarding to create something that is 100% authentic to who I am and what I believe.
One of the biggest challenges as a new business is marketing. Reaching and acquiring new clients presents challenges for any new business and personal training certainly is no exception. People don’t care as much about credentials or shiny ads, they want to know you are going to help them get results, and I don’t blame them. So even though my business is fairly new and I do not have a large number of past or current clients, I am focused on showcasing the amazing success of the clients I have worked. They are my best marketing tool.
What excites me most about owning my own personal training business is the text message or phone call I receive when a client sees the results they achieve after putting in the time and effort. When someone tells you that you have helped change their life, that’s no joke and a very powerful, emotional thing. At the core, that is why I do what I do.
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