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Amazon Seller Insurance

Customized coverage for third-party Amazon sellers

Choose your primary coverage to get started:

Amazon seller insurance can help protect you from:

Theft

Theft

Your business is burglarized overnight and inventory was stolen. You need to replace it — fast.
Product liability

Product liability

A customer claims a sweater you sold was treated with a chemical that caused an allergic reaction.
Advertising injury

Advertising injury

A competitor sues you claiming that you copied the "look and feel" of their product listing.
Cyber

Cyber

Criminals hack your store's site, and now your customers' payment information is compromised.

Why do Amazon sellers need insurance?

Amazon requires sellers with gross sales of $10,000 or more to carry general liability insurance.

Even if you’re not a Professional Seller on Amazon, it’s still a good idea to get coverage. It can help protect your business if something goes wrong.

We’ll help you get the business insurance coverage you need
It’s all about managing your risk. See the different policies available for Amazon sellers and save up to 10% when you bundle two or more of our policies.
General Liability

General Liability

Protection for the injuries, accidents and damage you cause
General liability insurance covers a wide range of small business accidents and basic risks. You’ll have financial protection if someone other than an employee gets hurt or you are held responsible for damaging property that doesn’t belong to you. It’s required by retail platforms like Amazon before you can begin selling online.

general liability can help you pay for:

Medical payments
Property damage
Legal fees and judgments
Commercial Auto

Commercial Auto

For business owners that use vehicles
If you’re driving for your business, you need a safety net in case of auto or equipment accidents. Get covered for accident liability, rentals, tows, and more.

commercial auto can help you pay for:

Medical expenses
Collision repairs
Rental reimbursement
Commercial Property

Commercial Property

For business owners who own or rent physical spaces
Commercial property insurance can help protect your business equipment, inventory and even the building itself if you own it. If your business property is damaged due to a covered event, such as a burst water pipe or fire, property insurance can help with replacement costs or repairs.

commercial property can help you pay for:

Damaged equipment and inventory
Lost income
Operating expenses

What customers say about us

Fast Easy and no hassle

Seamless process, just answer a few questions about your business submit and download your policy. Reasonable prices and excellent customer service. I highly recommend

Connie A.

I like that I can modify my cert of Liability

A++, this system works.

Kirk R.

Easy purchase

Buying the insurance was fast and easy. All online with no delays.

Richard C.

Hastle free and quick

Hastle free and quick

Muhammad A.

Smooth and Easy!

Acquiring insurance through Next was as easy as it could possibly be. I would not have put it off if I knew it would be that easy!!

Gregory S.

Outstanding

The help I received was second to none! All questions answered and myself and my business are set up for success

JAMES H.

Quick service

Quick service

Kasun J.

Great service so far

So far I have no complaints joining was fast price was great

Tonia T.

Worry Free

Transaction was easy and clear!

David E.

Great service

Great service

Sam W.

Amazon Seller Coverage Plans

Our Pro and Pro Plus packages both meet Amazon seller insurance requirements

Basic
Lowest Price
Commercial Auto
Combined single limit
$85,000
General Liability
Per occurrence
$500,000
Commercial Property
Per occurrence
$25,000
Pro
Most Popular
Commercial Auto
Combined single limit
$100,000
General Liability
Per occurrence
$1 million
Commercial Property
Per occurrence
$25,000
Pro Plus
Best Coverage
Commercial Auto
Combined single limit
$1 million
General Liability
Per occurrence
$1 million
Commercial Property
Per occurrence
$25,000
How much does business insurance cost

What kind of insurance do Amazon sellers need?

You need $1 million in liability coverage, per occurrence and in aggregate, to meet Amazon’s sellers insurance requirements. This helps protect your business and Amazon from financial losses if you are accused of causing an injury or property damage related to whatever you are selling. Your policy (or policies) must include coverage for: products, products/complete operations, bodily injury.

Everything you want to know about Insurance

NEXT works with Amazon to get you what you need

Our application process is 100% online, which lets you review your policy options, purchase coverage and get your certificate of insurance in less than 10 minutes, so you can start selling your stuff right away. If you have questions, our licensed, U.S.-based insurance professionals are ready to help. Start an instant quote today.

What we cover
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© 2026 Next Insurance, Inc. 975 California Ave, Palo Alto, CA 94304, United States
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NEXT is part of the ERGO Group, a Munich Re company.

Issuance of coverage is subject to underwriting. Not available in all states. Please see the policy for full terms, conditions and exclusions. Coverage examples are for illustrative purposes only. Your policy documents govern, terms and exclusions apply. Coverage is dependent on actual facts and circumstances giving rise to a claim. Next Insurance, Inc. and/or its affiliates is an insurance agency licensed to sell certain insurance products and may receive compensation from insurance companies for such sales. Policy obligations are the sole responsibility of the issuing insurance company. Refer to Legal Notices section for additional information.

* To the extent permitted by law, applicants are individually underwritten, not all applicants may qualify. Individual rates and savings vary and are subject to change. Discounts and savings are available where state laws and regulations allow, and may vary by state. Certain discounts and policy start times apply to specific coverages only.

** Coverage examples are for illustrative purposes only. Your policy documents govern, terms and exclusions apply. Coverage is dependent on actual facts and circumstances giving rise to a claim.

Any starting prices or premiums represented before an actual customer quote are not guaranteed and are representations of existing premiums of active policies as of March 21, 2025. To the extent permitted by law, applicants are individually underwritten, not all applicants may qualify. Individual rates and savings vary and are subject to change. Discounts and savings are available where state laws and regulations allow, and may vary by state. Certain discounts apply to specific coverages only.