Next Insurance is a fast-growing 350-person startup based in Silicon Valley and is led by a team of experienced entrepreneurs with a history of successful outcomes. Our mission is to transform insurance for small businesses by combining world-class technology and phenomenal customer service to offer better insurance at a lower price. Next has raised over $630 million from top tier investors and is the valley’s latest unicorn, valued at over $2 billion.
The Head of Growth Marketing, B2B role is at the center of our lifecycle strategy. This person will build the Direct Marketing strategy and capability for our 15,000+ Insurance Agents, or licensed sales representatives who are selling Next Insurance policies. The candidate will build, manage, and optimize email campaigns to our agents and explore additional cost-effective channels to maximize agent LTV and marketing ROI via an agent-centric omnichannel campaign. This includes but not limited to activating prospect agents, re-engaging dormant agents, motivating low-frequency agents, and retaining high-value agents.
This role reports to the Head of Lifecycle Marketing and works closely with Partnership Marketing.
Manage end to end agent lifecycle strategy and omnichannel communications
Drive data-driven prospecting campaigns from 300K US agent database via growth hacking and digital/ database marketing
Build tracking capabilities and reporting for agent email
Plan, produce, and automate agent email campaign and then test, analyze and optimize key metrics
Introduce additional cost-effective communication channels to maximize agent LTV
Collaborate with Partnership Marketing to build a direct marketing strategy, the Creative team to develop compelling messaging/design, and Data Analytics to build audience segmentation - all for Agent population
8+ years of direct response marketing experience
Hands-on B2C email marketing automation experience
Experience leading a lifecycle campaign - prospect, nurture, cross-sell & win-back
Experience owning a sales quota - plan, forecast, review & optimize
Ability to work with the data team to design audience segmentation strategy and the creative team on copy and imagery
B2B account-based marketing experience a plus
One of our core values is ‘Play as a Team’; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. Next’s policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.