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Palo Alto, California

Lifecycle Marketing Manager


Next Insurance is a fast-growing 300+ person startup based in Silicon Valley and is led by a team of experienced entrepreneurs with a history of successful outcomes. Our mission is to transform insurance for small businesses by combining world-class technology and phenomenal customer service to offer better insurance at a lower price.  Next has raised over $380 million from top tier investors and is the valley’s latest unicorn, valued at over $1billion.

 

We are seeking a Lifecycle Marketing Manager to drive the LTV of our Insurance Agents, aka licensed sales representatives. Next is well-positioned to become the leader in the $140 billion small business insurance market because we offer a 100% online experience that is tailored to unique business needs and we get customers insured in minutes – something no one else does.

 

The Lifecycle Marketing Manager role is at the center of our lifecycle strategy. This person is responsible for building the Direct Marketing strategy and capability for the 2,000 and growing Insurance Agents who are selling Next Insurance policies. The candidate will build, manage, and optimize email campaigns to our agents and explore additional cost-effective channels to maximize agent LTV and marketing ROI via an agent-centric omnichannel campaign. This includes but not limited to activating prospect agents, re-engaging dormant agents, motivating low-frequency agents, retaining high-value agents. This role reports to the Head of Lifecycle Marketing and works closely with Partnership Marketing.

Responsibilities:

Build tracking capabilities and reporting for insurance agent email

Plan, produce and automate insurance agent email campaign and then test, analyze and optimize its key metrics

Introduce additional cost-effective communication channels to maximize agent LTV

Collaborate with Partnership Marketing to build a direct marketing strategy, the Creative team to develop compelling messaging/design, and Data Analytics to build audience segmentation - all for Insurance agents

Desired Skills and Experience:

4-6 years of direct response marketing experience

Hands-on B2C email marketing automation experience

Experience leading a lifecycle campaign - prospect, nurture, cross-sell & win-back

Experience owning a sales quota - plan, forecast, review & optimize

Ability to work with the data team to design audience segmentation strategy and the creative team on copy and imagery

B2B account-based marketing experience a plus

 

One of our core values is ‘Play as a Team’; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job-related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. Next’s policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.